HB + Co Lab
Most people have amazing ideas but no one to guide them creatively, but you've got us.
Where human-centered design meets equity.
my approach
The principles that guide how we use AI to design for good.
Creative
Clarity
Clear priorities.
Defined direction.
Empathetic
Persistence
Meaningful strategy. Thoughtful systems.
Forward
Thinking
Foundation Pillars.
Clear Exectuion.
services
Building a brand is like
moving to a new city
and
organizing a picnic
to create community.
01
The desire to connect:
Design Strategy
Strategy & Positioning
Before you send invites, let's get clear on what you're actually building. What's your brand purpose? Who's your audience? What matters most?
We help you develop strategic positioning and information architecture so your community message comes through loud and clear.
Examples of application:
Research on your market • Creative positioning
Personal Messaging • A roadmap forward
02
The Invitation Everyone Remembers:
Defining Brand Essence.
Visual Identity System
Your visual identity system is your invitation. Logo, color palette, typography—it's all a designed language that communicates who you are instantly.
Every brand touchpoint reflects the tone and values of your community. We create a cohesive visual language with design guidelines so people recognize you everywhere they encounter you.
Examples of application:
Logo design • Color palette
Typography • Brand Guidelines
03
The Gathering Space:
Digital Landscapes
Digital Architecture
Your website is the primary user journey for discovering your community. It's about user experience—making sure every touchpoint welcomes people and guides them toward engagement.
It's like remembering to ask guests about allergies or their favorite location in the park. Considering the details that will create conveniences to prevent chaos.
Examples of application:
UX/UI design and strategy • Conversion optimization
Design for engagement • Fluid user experience
04
Sustaining Friendships:
Campaigns + Ongoing Creativity
Design Thinking
& Collaboration
Campaigns + Ongoing Creativity
One picnic is great, but real community happens when its becomes a gathering space. Through consistent brand touch points, we establish a creative direction and design system that reinforces your brand voice and keeps people engaged. Visual consistency builds trust and recognition.
Examples of application:
Campaign ideas that actually land • Creative direction
Social posts, graphics, copy • Visual Cohesiveness
I don't know what I want. Is that okay?
Totally normal. That's why we talk through it first—that's why I'm here to help .
I need things to move along quickly-- Is that possible?
Logo? 2-3 weeks.
Full brand? 6-8 weeks.
Website? 4-6 weeks.
Print Design? 1 week
Truly, just depends on how quick you are with feedback and how much you've explored to be decisive about what you want.
How much does it cost?
Depends on the project. Let's talk about what you need and your budget, and I'll tell you what's possible. Typically my rate $125/hour, but I offer a 'sliding scale'.
What if I hate it?
We talk about why and fix it. It's your brand, we respect your vision.
Logo vs. branding — what's the difference?
Logos are like furniture: they can be updated to match design trends. They're changeable. Branding is the whole house: a foundational, enduring essence. It evolves but has timeless quality. Branding includes color, typography, communication, customer service, and website experience.
Do I really need a brand if I'm just starting?
If you want people to take you seriously or buy from you, yes. You've got about 2 seconds to make a good impression.
What do I get when we're done?
Everything you need to actually use it. Files, training, guidelines. Whatever makes it usable for you. I'm always on email or call away if you have questions later. Don't hesistate to drop me a message.
