community centered
Design for Equity
Focused on progress.
Most people have amazing ideas but no one to guide them, creatively.
my approach
The principles that guide how I work with every client
Creative Clarity
Clear priorities. Defined direction.
Empathetic Persistence
Meaningful strategy. Thoughtful systems.
Forward Thinking
Foundation pillars. Uncomparable execution.
services
Building a brand is like moving to a new city + organizing a picnic to create community .
01
Design Strategy
The Picnic Plan: Brand Strategy & Positioning
Before you send invites, let's get clear on what you're actually building. What's your brand purpose? Who's your audience? What matters most?
We help you develop strategic positioning and information architecture so your community message comes through loud and clear.
Includes: Talking through your vision • Research on your market • Figuring out your positioning • Messaging that actually sounds like you • A roadmap forward
02
Defining Brand Essence
The Invitation Everyone Remembers: Visual Identity System
Your visual identity system is your invitation. Logo, color palette, typography—it's all a designed language that communicates instantly.
Every brand touchpoint reflects the tone and values of your community. We create a cohesive visual language with design guidelines so people recognize you everywhere they encounter you.
Includes: Logo design • Color palette • Typography • Business cards, templates, all the essentials • Brand guidelines so you know how to use it
03
Digital Landscapes
The Gathering Space: Digital Architecture
Your website is the primary user journey for discovering your community. It's about user experience—making sure every touchpoint welcomes people and guides them toward engagement.
It's like remembering to ask guests about allergies or their favorite location in the park. Considering the details that will create conveniences to prevent chaos.
Includes: UX/UI design and strategy • Information architecture and user flows • Interface design and accessibility • Conversion optimization • Design for engagement
04
Campaigns + Ongoing Creativity
Sustaining Friendships: Design Thinking & Collaborative Frameworks
One picnic is great. But real community happens when its becomes a gathering space.
Through consistent brand touchpoints, we establish a creative direction and design system—every visual touchpoint—reinforces your brand voice and keeps people engaged. Visual consistency builds trust and recognition.
Includes: Campaign ideas that actually land • Creative direction that holds it together • Social posts, graphics, copy • Everything coordinated so it feels like one brand
Private Syndication Club
Financial opportunities, for everyone.
Parents Prosper
Guiding Parents from Dependacy to Self-Sufficiency.
Urban Perform
Health & Wellness for families in ATL
John S. Ketchum
Invnovating Media for All Platforms.
I don't know what I want. Is that okay?
Totally normal. That's why we talk through it first—that's why I'm here to help .
I need things to move along quickly-- Is that possible?
Logo? 2-3 weeks.
Full brand? 6-8 weeks.
Website? 4-6 weeks.
Print Design? 1 week
Truly, just depends on how quick you are with feedback and how much you've explored to be decisive about what you want.
How much does it cost?
Depends on the project. Let's talk about what you need and your budget, and I'll tell you what's possible. Typically my rate $125/hour, but I offer a 'sliding scale'.
What if I hate it?
We talk about why and fix it. It's your brand, we respect your vision.
Logo vs. branding — what's the difference?
Logos are like furniture: they can be updated to match design trends. They're changeable. Branding is the whole house: a foundational, enduring essence. It evolves but has timeless quality. Branding includes color, typography, communication, customer service, and website experience.
Do I really need a brand if I'm just starting?
If you want people to take you seriously or buy from you, yes. You've got about 2 seconds to make a good impression.
What do I get when we're done?
Everything you need to actually use it. Files, training, guidelines. Whatever makes it usable for you. I'm always on email or call away if you have questions later. Don't hesistate to drop me a message.
